Pediatric Care Experience for Parents
First pregnancies are taxing on parents, both physically and mentally. A guide that can point you in right direction is blessing. Helyxon took it upon their shoulders to solve this problem and make baby-mother relation more fun, nurturing and comfortable.
App comes with a fever tracking miniature wearable called Thermy. If baby is unwell and has fever, then Thermy can strapped on baby arm and it records the fever graphs. Along with that app allows many more features like tracking baby growth as per WHO norms, feeding well, tracking sleep, meds, vaccines etc.
Helyxon wanted to build a bubbly, engaging pediatric care app that works with Thermy – their fever tracking wearable. Thermy helps parents track fever graphs of their baby along with other baby chores like reminder to feed the baby, change diaper, vaccinations etc
Roles & Responsibilities
- Interaction & Visuals
- Prototyping & Guerilla Testing
- Care takers
- Mobile (Native App)
Greeting the mother
At the first start of app, it greets mother with delightful introduction of its capabilities and sets expectations right with her.
First things first
When user opens the app and unboxes Thermy, the app automatically looks up for Thermy and seamlessly connects with it.
A bubbly welcome & we get started
App starts with basic questions like details of baby and relationship of account creator with baby. And with a bubbly ballony welcome, we get started on journey of digital parent hood.
Building the re-usable care blocks
We created widgets that covers multitude of baby attributes in form of central library which can be re-used across the apps.
”The delight and minimalism brought to the table through such a sophisticated means started a great story for our product success. Truely amazed working with Zero StudioSriHelyxon Product Management
Noting events made fun
Noting events like feeding time & pattern, diaper change pattern helps us recommend better practices to nurture the maternal relationship with baby and hence we made it delightful and engaging for mother who take a note of these baby events.
Sneak peak into every little detail
The app maintains timeline of baby events recorded so far which could be very helpful in predictive modeling for better pediatric care over the time.
Building trust with communities
Pregnancies are taxing. Physically as well as mentally. Especially for first time parents. Access to experience rich and good hearted community could soften the blow. It allows fellow mother share their experiences and help each other when needed.
Reports, Sharing & Interoperability
If doctor request for a specific baby data, its very simple to filter it out and share it via a PDF or excel document.
Setting up micro-ecommerce
Along with Thermy, Helxyon offered various other products to its users. So we made it possible for users to purchase the products with a simple eCom experience. Nothing fancy. Just choose the product, make payment and get it delivered.
With new update, mother’s displayed better engagement. The overall onboarding abandonment reduced significantly. The average time user spent on product increase 3x. The overall engaging and delightful product helped reduce the CAC and thereby added to a significant savings on marketing as well.